Two channels, two kinds of intent
Google Ads reaches people who are already searching for what you offer. Meta ads on Facebook and Instagram reach people who match your audience but are not searching yet. Most businesses benefit from both, used for different jobs.
What I do
- Account structure and keywords built around your services and locations.
- Ad copy and creative that matches what the landing page promises.
- Conversion tracking for forms, calls, bookings and purchases.
- Landing pages designed to convert, which I can build myself.
- Ongoing optimisation of bids, budgets, search terms and audiences.
- Clear reporting on cost per enquiry, not only clicks and impressions.
Experience
I have worked on campaigns at Groupon and Atlas Copco, co-founded the agency Performoon, and run lead-generation campaigns for my own property websites and for clients such as Üzemanyagkártya. I also have a dedicated page about my work as a Google Ads specialist.
The part most campaigns miss
Good campaigns often fail because of what happens after the click: a slow page, an unclear offer, or a form that nobody follows up. Because I build websites and CRMs as well, I look at the whole journey and fix the weakest link first.
The same approach prepares you for new channels such as ChatGPT ads.
Want campaigns you can measure in enquiries? Get in touch.