A curious mind.
An unlikely route.

I studied political science at Eötvös Loránd University in Budapest. Along the way, I worked in political research, helped organise workshops and conferences, and coordinated campaign events.

It might seem a long way from building websites. But understanding people, making sense of information, and communicating an idea turned out to be a useful starting point.

After university, I moved into Google Ads account strategy through TTEC. Working with companies and agencies, including large advertisers, gave me a close-up view of how digital marketing works at scale.

I learned to look beyond a good-looking ad: the audience, the account structure, the landing page, and what happens after someone clicks. That experience grew into international campaign work at Groupon and Atlas Copco.

The more I worked on campaigns, the more interested I became in the products behind them. I wanted to help shape the website and the experience, as well as bring people to it.

That led me to co-found Performoon: a digital marketing agency that also creates websites, brands, and products. Strategy, design, development, and advertising became parts of the same work.

I started building products and businesses of my own, too. Real estate lead generation became a natural fit: I create the website, run the ads, and build the systems that help turn an enquiry into a conversation.

Today, that includes property platforms across Spain, Thailand, and Dubai, MarciCRM, and work with businesses across e-commerce, fintech, hospitality, and local services. I still enjoy figuring things out. The things I’m building have just got a little bigger.