Experience & capabilities

Building things.
Growing businesses.

Research. Marketing. Products. Ownership.

From international advertising accounts to businesses I help build and run. Each role adds another way of seeing the whole picture.

01 / Professional experience

The work along the way.

View LinkedIn
01

Oct 2024 — Present

Global industrial group

Atlas Copco

Paid Media Specialist

Aug 2026 — PresentMadrid, Spain

Managing international paid media with a focus on the quality of the leads reaching the business.

  • Campaigns across Google Ads, Microsoft Ads, ChatGPT Ads, LinkedIn, Meta, and Reddit.
  • Budget, bidding, audience, and creative optimisation to improve conversions and return on investment.
  • Salesforce data to connect advertising performance with qualified leads and sales opportunities.
  • Collaboration with regional marketing and sales teams to adapt campaigns to local markets.

SEM Specialist

Oct 2024 — Aug 2026Prague, Czechia

Search and paid media work across Europe, Asia, and the Americas, adapting campaigns to different products, languages, and buying behaviours.

  • Google Ads, Bing, and LinkedIn campaigns across markets including India, Turkey, Japan, Thailand, Spain, France, Italy, and Latin America.
  • Bid, budget, and targeting adjustments around market-specific performance and ROI goals.
  • Campaign analysis, conversion improvement, and experimentation with regional platforms including Baidu.
02

Feb 2024 — Present

Agency & company building

Performoon

Co-Founder & Strategic Director

Feb 2024 — PresentEstonia · Remote

Building an agency that connects digital marketing with the websites, brands, and products it promotes.

  • Marketing strategy for B2B lead generation and e-commerce, shaped around each business’s commercial goals.
  • Hands-on Google Ads and Microsoft Ads work, from account setup and campaign launches to ongoing optimisation.
  • Google Analytics and Google Tag Manager implementation for measurement and reporting.
  • Website creation, visual identity, logo design, and conversion-focused customer journeys.
  • Ongoing client support, performance analysis, and practical recommendations for the next stage of growth.
Performoon
03

Jul — Oct 2024

International e-commerce

Groupon

Digital Marketing Specialist

Jul — Oct 2024Prague, Czechia

Search engine marketing for Ireland, Belgium, and Australia in an international marketplace environment.

  • Market and keyword research to match campaigns with local customer interests and search behaviour.
  • Campaign and bid optimisation to balance traffic, conversions, and available budgets.
  • Regular performance analysis and campaign adjustments to identify and act on opportunities.
04

Sep 2022 — Jul 2024

Account & agency roles · TTEC

Google Ads

Google Ads — Agency Partner

Apr 2023 — Jul 2024TTEC · Kraków, Poland

Working with agencies in the Hungarian market on campaign strategy, account structure, and measurement.

  • Agency collaboration on marketing plans and the structure of Google Ads accounts.
  • Guidance across Google Ads, Google Analytics, and Google Tag Manager.
  • Campaign optimisation and data analysis to support agencies and the businesses they represented.

Google Ads — Account Strategist

Sep 2022 — Apr 2023TTEC · Kraków, Poland

Supporting dozens of businesses at the same time, with advertising advice tailored to their needs.

  • Account management and Google Ads guidance for companies with different products and objectives.
  • Quarterly campaign reviews, optimisation, and recommendations.
  • Helping advertisers understand the platform and apply relevant changes as products and best practices evolved.
05

Jan — Jun 2020

Research & analysis

Paradigm Institute

Political Analyst · Internship

Jan — Jun 2020Budapest, Hungary

Research and written analysis at the beginning of my professional career.

  • Research into political issues, policy, and legislative developments.
  • Data analysis and monitoring of media coverage and public opinion.
  • Reports, briefings, and articles that made complex information useful to their readers.

02 / Building in practice

The products behind
the experience.

Alongside my professional roles, I create websites, applications, and the systems around them.

01

Property & lead generation

A connected ecosystem of real estate websites for Spain, Thailand, and Dubai. I build the destination and property experiences, create the advertising, and connect enquiries with consultation and follow-up.

Website development / Localised content / Lead capture / Advertising

SpainProperty ThaiProperty DubaIngatlan
02

Commerce & hospitality

Online experiences that help people find a product, place an order, and come back. From Quattro Hunting’s outdoor clothing storefront to the menu and ordering journey for Sport Bisztró & Pizzéria.

E-commerce / Product discovery / Online ordering / Brand experience

Quattro Hunting Sport Bisztró & Pizzéria
03

Applications & operations

MarciCRM grew out of the everyday work behind the property brands: incoming enquiries, different markets, ongoing conversations, and the next follow-up. I bring those needs together in a working application.

CRM development / Lead management / Calendar integrations / Workflows

MarciCRM

03 / Education & leadership

A foundation in
people and ideas.

Sep 2019 — Jul 2022

Eötvös Loránd University

Bachelor’s degree · Political Science and Government

Studied political science in Budapest, building a foundation in research, analysis, and understanding how people and institutions make decisions.

Feb 2021 — Mar 2022 / Volunteering

Vice President

Politológus Műhely · Students Organization for Political Science
  • Planned workshops and conferences on political topics.
  • Coordinated moderators, faculty, guest speakers, and student organisations.
  • Managed event venues, budgets, promotion, and participant registration.

Dec 2021 — Apr 2022 / Volunteering

Event Coordinator

2022 Hungarian Elections
  • Coordinated nationwide campaign roadshows with several events per day.
  • Worked with local teams and candidates on logistics and consistent communication.
  • Connected campaign leadership, local organisers, and stakeholders under tight deadlines.

04 / What I bring

Strategy to launch.
And everything after.

Paid media & growth
Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit, and ChatGPT Ads. Audience strategy, campaign setup, bidding, budgets, and ongoing optimisation.
Measurement & insight
Google Analytics, Google Tag Manager, and Salesforce-informed campaign analysis. Lead quality, conversion performance, and reporting that informs decisions.
Websites & applications
Business websites, e-commerce, landing pages, property platforms, CRM applications, lead capture, and calendar integrations.
Brand & business
Marketing strategy, visual identity, product communication, localised content, client relationships, and the day-to-day perspective of a founder.